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Volume 39, Issue 1 (2024)
GeoRes 2024, 39(1): 37-47 |
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Received: 2023/12/11 | Accepted: 2024/02/25 | Published: 2024/03/10
Received: 2023/12/11 | Accepted: 2024/02/25 | Published: 2024/03/10
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Rahmati Kachomesghali M, Sanavi Fard R, Eyvazi Heshmat A. Identification and Ranking the Criteria for Sustainable Smart Tourism Growth in Tehran. GeoRes 2024; 39 (1) :37-47
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1- Department of Business Management, Qom Branch, Islamic Azad University, Qom, Iran
2- Department of Management, Payame Noor University, Tehran, Iran
2- Department of Management, Payame Noor University, Tehran, Iran
Abstract (260 Views)
Aims: Smart tourism can be considered as one of the mechanisms that can contribute to the enhancement of competition and the sustainable development of tourism. The objective of this study was to identify and prioritize the criteria that are crucial for the growth of sustainable smart tourism in Tehran.
Methodology: In order to achieve the goal, a survey was conducted in Tehran between 2023 and 2024, employing both quantitative and qualitative research methods. The research tool used in this study was a questionnaire. To determine the most influential factors in the model for the growth of sustainable smart tourism in Tehran, an initial questionnaire was developed. This questionnaire consisted of 42 questions, which were rated on a 4-point Likert scale and distributed to 50 experts. After collecting the experts' opinions in two consecutive phases, a final questionnaire consisting of 39 questions was approved. For data analysis, the Fuzzy Delphi and fuzzy network analysis methods were utilized.
Findings: Based on the screening of indicators using the Delphi approach, 43 indicators in the areas of social, economic, sustainability, suppliers and stakeholders, competitors, natural, technical, and infrastructural were identified as effective factors in promoting smart tourism at the city level in Tehran. According to the results of network analysis, the goal harmonization index of economic, social, political, and environmental objectives had the first priority, and smart experiences had the second priority compared to other factors. Other factors also showed their importance in the development of smart and sustainable tourism based on the obtained coefficients.
Conclusion: The impact of various indicators under social, environmental, technical, infrastructural, and especially economic factors on the development of smart tourism was indicated. In between, indicators related to policymakers and stakeholders have a higher priority compared to other categories.
Methodology: In order to achieve the goal, a survey was conducted in Tehran between 2023 and 2024, employing both quantitative and qualitative research methods. The research tool used in this study was a questionnaire. To determine the most influential factors in the model for the growth of sustainable smart tourism in Tehran, an initial questionnaire was developed. This questionnaire consisted of 42 questions, which were rated on a 4-point Likert scale and distributed to 50 experts. After collecting the experts' opinions in two consecutive phases, a final questionnaire consisting of 39 questions was approved. For data analysis, the Fuzzy Delphi and fuzzy network analysis methods were utilized.
Findings: Based on the screening of indicators using the Delphi approach, 43 indicators in the areas of social, economic, sustainability, suppliers and stakeholders, competitors, natural, technical, and infrastructural were identified as effective factors in promoting smart tourism at the city level in Tehran. According to the results of network analysis, the goal harmonization index of economic, social, political, and environmental objectives had the first priority, and smart experiences had the second priority compared to other factors. Other factors also showed their importance in the development of smart and sustainable tourism based on the obtained coefficients.
Conclusion: The impact of various indicators under social, environmental, technical, infrastructural, and especially economic factors on the development of smart tourism was indicated. In between, indicators related to policymakers and stakeholders have a higher priority compared to other categories.
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